بیزینس مانیتور-صنعت محصولات الکترونیک درایران-سه ماهه چهارم2010

Executive Summary

Iran’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is forecast to be worth around US$8.0bn in 2010. This is expected to increase to nearly US$10.7bn by 2014, driven by the growing popularity of flat-screen TV sets and notebook computers and ongoing expansion of the retail sector.

The Iranian consumer faces a number of pressures including the reduction of government subsidies on food and fuel from September 2010, which will leave less household income for spending on consumer electronics and other discretionary goods. However Iran’s steadily increasing population will support private consumption growth, while spending on consumer electronics will also be driven by new technologies and expanding internet and mobile telecoms penetration.

Computers

Computer hardware accounted for around 46% of Iranian consumer electronics spending in 2009. BMI projects Iranian domestic market computer sales (including notebooks and accessories) of US$3.7bn in 2010, up from US$3.5bn in 2009. Computer hardware compound annual growth rate (CAGR) for the 2010-2014 period is forecast at about 7%, with notebooks and netbooks accounting for about 50% of sales.

AV Devices

AV devices accounted for around 28% of Iranian consumer electronics spending in 2009. Iran’s domestic AV device market is projected at US$2.3bn in 2010. The market is expected to grow at a CAGR of 5% during 2010- 2AV devices accounted for around 28% of Iranian consumer electronics spending in 2009. Iran’s domestic AV device market is projected at US$2.3bn in 2010. The market is expected to grow at a CAGR of 5% during 2010- 2014 to a value of nearly US$2.8bn in 2014.

Mobile Handsets

Mobile handset sales accounted for around 26% of Iranian consumer electronics spending in 2009. Iranian market handset sales are expected to grow to US$3.1bn in 2014, as mobile subscriber penetration reaches 132%. However, the future development of the 3G handset market looks uncertain following the withdrawal of Etisalat’s license to provide mobile services in Iran. At present, there is no word from Iran’s authorities as to when the country’s other wireless operators might receive 3G licences.