گزارش تحلیلی شرکت پارس کرپ در بافت و بهداشت- 2015

•  Pars Crepe is expected to remain the leading player in tissue and hygiene in the forecast period. The company is expected to continue to benefit from its wide distribution, strong consumer trust in its product quality and affordable prices. The company will also benefit from consumers shifting away from economy imports in retail hygiene, due to growing dissatisfaction with the quality of these products. The company will continue to face strong price competition in retail tissue but will benefit from strong loyalty among many consumers thanks to its attractive designs in boxed facial tissues and toilet paper. The company is also expected to continue to benefit from strong new product development in the forecast period, with new products likely to mimic the value-added benefits offered by global brands while offering affordable prices.
  

•  Pars Crepe was founded in 1966 and is an independent company.

•  The company is solely focused on the supply of tissue and hygiene.

•  The company has a strong distribution reach via independent small grocers, health and beauty specialist retailers and supermarkets and hypermarkets. The company has one of the widest distribution networks within tissue and hygiene, with its products not only available in major cities but also in smaller cities and towns.

•  The company attracted consumer attention via prize draws towards the end of the review period, with a major competition with cash prizes being conducted in three stages over late-2014 to early-2015.
  

PRODUCTION

•  Pars Crepe produces its products domestically, with its production facilities being located in Tehran. These production facilities mainly use imported production machinery and can produce 2,200 tonnes per year of retail tissue, nappies/diapers and sanitary towels.

•  The company exports its products to several African countries as well as to Kyrgyzstan, Armenia and the Persian Gulf States.

گزارش تحلیلی یورو مانیتور- شرکت پارس کرپ در بافت و بهداشت- 2015