کد خبر: ۳۵۲۳
تاریخ انتشار: ۲۳ مهر ۱۳۹۵ - ۰۹:۰۰
یورو مانیتور

گزارش تحلیلی مشروبات غیرالکلی شرکت بهنوش- 2015

BEHNOUSH IRAN CO
STRATEGIC DIRECTION
  •  Behnoush Iran Co aims to strengthen its leadership in non-alcoholic beer, a position which has been challenged by newcomers such as Arpanoosh Co. The company is seeking to improve the quality and packaging of its products as well as launch new and attractive flavours in order to maintain its leadership. Improving distribution will also be a key priority for the company so as to ensure the widespread availability of its products.
 گزارش تحلیلی مشروبات غیرالکلی شرکت بهنوش2

KEY FACTS

 گزارش تحلیلی مشروبات غیرالکلی شرکت بهنوش1

COMPETITIVE POSITIONINIG

  •  Behnoush Iran Co was established on 5 May 1966 and began operations on 1 May 1971 with an investment of IRR3 million. Behnoush Iran consists of three companies - Behnoush Iran Co, Iran Behnoush Star and Behnoush Gachsaran. The company’s major shareholders are Bonyad Mostazafan, Sina Investment and Iran National Investment Co.
  •  The company maintained its leadership in non-alcoholic beer in Iran in 2014 with a 40% share of total volume sales. It has also successfully penetrated many other neighbouring markets, including Saudi Arabia, Afghanistan, Pakistan, Afghanistan and Oman.
  •  Behnoush Iran’s variety of products and packaging is one of its major competitive advantages. It is the only company offering more than 15 different non-alcoholic beer products in Iran.
 گزارش تحلیلی مشروبات غیرالکلی شرکت بهنوش3
  •  With the emergence of new players such as Arpanoosh Co and Sirang Koohrang Co, Behnoush Iran Co’s volume share fell by two percentage points in 2014...

گزارش تحلیلی یورو مانیتور- مشروبات غیرالکلی شرکت بهنوش- 2015